The Australian Fitness and Sport Industry
The Australian Fitness and Sport Industry has undergone rapid growth rate in recent years and will continue to rise following the global pandemic and ahead of the Brisbane 2032 Olympic games. This will present new job opportunities for upcoming professionals in the industry.
The growth of the fitness sector has been caused by increased population health education, awareness of exercise benefits, and the increase in functional gym chains that make exercise accessible to the community.
Sports coaches, officials and fitness instructors, the roles with the highest demand
The fitness industry has a 60% annual employment growth rate with sports coaches, officials, and fitness instructors as the roles with the highest demand. Although the pandemic challenged this industry, it uncovered new ways to deliver health services and highlighted the importance of fitness professionals.
Telehealth is a new avenue for exercise delivery services which will continue to grow as the technology enhances and professionals need to access their clients remotely.
New health trends
Alongside this, new health trends are also contributing to growth in the industry. For millennials in particular, they are using fitness apps and smart watches to track their activity and seek exercise recommendations.
Women are twice as likely to use fitness apps as men and are more inclined to use body analysing software to monitor their progress in training. Personal training is another area of substantial growth which is attracting the older generation to address their specific goals and keep people active for longer.
Brisbane 2032 will be another major catalyst for the health and fitness industry from community to elite sporting levels. Over the next decade, Brisbane will experience a generational health shift as government funding aims to create a more active society. This is reflected by the Health and Wellbeing Queensland Chief Executive Dr Robyn Littlewood who said that “our sportspeople can be powerful role models for healthy and active lifestyles”.
Sport participation at a junior level will also be an area of growth as Australia aims to boost the involvement and training level of athletes competing at the Brisbane games. Young athletes will be inspired by the high-level athletes and will increase participation rates in organised sport. In the lead up to Brisbane hosting the Olympic games there will also be an increased demand for officials, event organisers, team managers and coaches. This will provide substantial employment opportunities in the industry and will rely on the upcoming fitness professionals and coaches to support the job demand.
This is the time!
As the fitness and sport sector continues to grow in response to new industry trends, rebound from the COVID pandemic, and preparation for the Brisbane 2032 Olympic games, it is a highly valuable time to be involved in the industry.